India's live network · on your phone and TV
Every stage. Every brand. Every story. Live.
Concerts, award nights, festivals, brand launches, podcasts and daily microdramas on one mobile-first screen. Watch free, buy a ticket with UPI, vote, answer and shop without leaving the stream.
हर मंच · हर ब्रांड · हर कहानी · लाइव
Which song next?
Sponsored poll · results on screenWinter Music Night
Indira Gandhi Sports Complex, New Delhi · produced with SA Group
Tonight on Gulel Live
The line-up
Live events from SA Group's calendar, brand shows from our studio, and a new microdrama episode every day. All times IST.
What you can watch
One phone. Six kinds of live.
Live is the front door. Replays, shorts and microdramas keep you coming back between events.
Concerts and festivals
Music nights, award shows, cultural and food festivals, streamed multi-camera from the venue.
Studio showcases
Brands demo, announce and sell, with shorts cut the same night.
Podcasts
Two weekly video shows with the people behind India's biggest stages.
Vertical microdramas
Two to three minute episodes, a new drop every day. 23 series live now.
Conferences and conclaves
Summits, launches and government events, open or behind a registration wall.
Wedding streams
Private, invite-only streams of the sangeet, pheras and reception for family abroad.
Between events
All 23 microdramas
Every series live on TheGulel today. Episode 1 is free; unlock the rest with coins or VIP, paid by UPI Autopay. Tap a poster to watch.
The Secret Alliance
Framed for a murder he came to solve.
The Substitute Bride
He never wanted her sister.
Pishachini: The Healer
Every healing has a price.
Dragon's Blood
The last Dragon heir just came back from the dead.
The Last Empress
The rebel at her gate is her own son.
Bound By Fate
She just married the man she sent to prison.
Forbidden Love
Her husband heard every word.
The CEO's Hidden Wife
Every camera just turned to his secret wife.
The Billionaire's Revenge
She has no idea whose office she just walked into.
The Mafia Lord's Bride
Four million reasons to say yes.
Revenge of the Heir
The servant's son just bought the mansion.
Love in Shanghai
He forgot to mention his wedding next week.
Mafia King's Heart
He knew she was a cop all along.
Imperial Palace Secrets
She saved the Emperor. Now she's accused of treason.
CEO's Hidden Identity
They humiliated the driver. He owns them all.
Medical Genius
Ninety seconds to save a life — and his career.
Three Weddings
Three sisters. Three weddings. One groom.
Whispers in the Dark
She saw herself waving from the gate.
Million Dollar Heart
Grandmother just exposed the fake fiancée.
Midnight Obsession
Someone is already inside her apartment.
Broken Vows
Three years later, she's his boss.
Love in Beijing
His grandmother just found the girl he's hiding.
My Stepmother's Lies
She found the will. The door just locked.
Brand Studio
Microdramas made for brands
We write a short vertical series around a brand's world, release it daily on Gulel Live, and finish it with a live episode at a real SA Group event. Three concepts to start the conversation.
A Gulel Live original for Kingfisher
Good Times FC
Six friends. One failing five-a-side team. One season to save their turf.
A Gulel Live original for Mahou
Cinco Estrellas
A bar in Malasaña. Five regulars. One summer to decide.
A Gulel Live original for MDH
Dadi Ka Masala
One wedding. Two daughters-in-law. Grandma's secret recipe book goes to the winner.
Interactive TV
Don't just watch. Act.
Every stream can carry a poll, a product or a question, on the phone and on connected TVs. Built and owned in-house with our technology partner, Ordinexis.
Add the tee, the album or the brand's offer to one cart that works on TV and phone, without stopping the show.
Pick the next song, the winner or the encore. Results appear live on the venue screen.
Short in-stream surveys for brands, down to a single city, always with your consent.
Join a brand's own channel for its shows, contests and offers, and get a WhatsApp when it goes live.
For brands and organisers
Your audience, measured
Event stream sponsorship
from ₹5.8 lakh / eventYour name on a live event from SA Group's calendar, with shorts and a full audience report.
Brand Live show
from ₹2.3 lakh / showA studio showcase to launch, demo and sell, with a shoppable overlay.
Brand channel
monthlyYour own channel inside Gulel Live: content, contests, offers and followers you keep.
Conference webcast
from ₹3.1 lakh / webcastSummits, AGMs and conclaves streamed with registration, Q&A and replays.
In-stream research
per answerAsk viewers a question during the show and get answers by city and age.
Plan a live event or a brand series
Tell us what you're planning and the SA Group and Gulel teams will come back with a package.
Contact usThe stage behind the screen
Produced with SA Group
For more than 20 years SA Group has planned and run events across India, from leadership summits and government initiatives to concerts, festivals and destination weddings. Gulel Live brings those stages to every phone.
years in event management
events planned and executed
event businesses: corporate, weddings, experiential
certifications: ISO quality, ISO environment, FSSAI, Make in India
SA Group's clients include Yash Raj Films, Aamir Khan Productions, Lyca Productions, Sony Entertainment Television, Aaj Tak, Red FM, Toyota, SBI, ONGC, Ricoh, MDH, PHDCCI, the Delhi Government and the Ministry of AYUSH.