Concept pilot, not an ad. Made with AI by Gulel Live to pitch a series. It shows MDH products and brand marks, but MDH has not commissioned, approved or endorsed it, and Gulel Live is not affiliated with MDH.
Watch the pilot
Dadi Ka Masala in 3 scenes
A first look at the tone of the series: three kitchen scenes in which a new bahu takes on Mummyji's rajma, made to test the look, the performances and the product moments. 3 vertical scenes of about 0:30 each, in Hindi with English captions (हिन्दी also available). Tap a scene to play it; the next one starts on its own.
A Gulel Live original for MDH
Dadi Ka Masala
One wedding. Two daughters-in-law. Grandma's secret recipe book goes to the winner.
Brand Studio · concept for MDH
Dadi Ka Masala
Days before the family's biggest wedding, Dadi announces that her handwritten recipe book will go to whichever daughter-in-law wins her kitchen. Ten episodes, one masala at a time, and a family secret hidden in the last page.
The season
Episode by episode
One episode a day on Gulel Live. The live episode is streamed from a real event.
The Announcement
Dadi puts her recipe book up for grabs, and the kitchen becomes a battlefield.
Haldi
Round one is turmeric. Someone swaps the jars.
Garam Masala
Mummyji's favourite dish, and the first lie.
Chana Masala
A cook-off on the family WhatsApp group goes very public.
Kitchen King
The son-in-law is made the judge and picks a side.
Deggi Mirch
Too hot to handle. A secret from Dadi's past slips out.
Kasoori Methi
A forgotten letter falls out of the recipe book.
The Feast
The wedding caterer quits. Both rivals have to cook together.
Sach Sach
The truth about who really wrote the recipes.
Asli Swaad
The wedding, the winner, and the last page.
Where the brand lives
- Each episode is built around one MDH masala
- The family spice box on Dadi's kitchen shelf
- A recipe card for the dish after every episode
- The brand's heritage as the heart of the story
What viewers can do
- Buy the episode's masala from the screen, one cart on phone and TV
- Vote for the winning dish after each round
- Answer a two-question recipe survey by city
- Follow the Dadi Ka Masala channel for recipe shorts
The live episode
The Feast is cooked live at a food festival produced by SA Group, which has produced events for MDH, including its 100-year celebration, and streamed on Gulel Live.
What MDH gets
- 10 vertical episodes and a branded channel for the season
- Shorts and cutdowns for the brand's own social channels
- A live event episode with SA Group
What we measure
- Viewers, watch time and completion per episode
- Votes and survey answers by city
- Taps to buy, book or follow
How it is made
- Written by the Gulel writers' room
- Live-action and AI-assisted production
- Released daily on web, iOS, Android and TV
Product claims and recipe cards to be approved by the brand. Ingredient and allergen information shown on every recipe card.